"My Core Values are Excellence, Achievement, Fairness, Integrity and Work Ethic."

William Ferguson

APC - practitioner coach copy

"My Core Values are Excellence, Achievement, Fairness, Integrity and Work Ethic."

William Ferguson

APC - practitioner coach


Hi, I’m William Ferguson.
I have been working since 1987. That’s over 30 years of experience in business. My professional career has been 20+ years in Estate Agency in Belfast and in London and for the last 8 years I have owned my own Pawnbroking business.

I came into Coaching because of a very difficult time recently in my present business. I was the victim of fraud which has brought very challenging times. I felt a whole range of emotions; anger, vulnerability, stress, disappointment, frustration and fear to mention just a few!

I felt like I needed to “re-wire” my brain, if that makes sense. I reached out and took coaching sessions for myself. The sessions really helped me to understand and process my emotions and thoughts. They made me feel empowered and put everything into perspective for me. I found it so beneficial, that I really wanted to be able to offer solutions to other people who might be having trying times in their workplace or personal lives; in whatever area that might be.

I wish I had had a Coach a few times during my career and life. Some of my decisions would have been different. I would have had the self-awareness and knowledge to make honest and true decisions for me, by me.

I integrate life coaching with my business coaching as I am coaching the human in business and it can often be elements of our personal life which are holding us back in all aspects of our life, including our work. If our human potential is being held back, that can hold us back in our professional careers.

I have enjoyed many great times and I have endured some really tough times as well. I can talk the talk because “I’ve walked the walk.” I understand business; how challenging it is and how rewarding it can be. It is not always about how high you reach, but how high you will bounce back up after a fall.

I never give up; I never throw the towel in; I am resilient and I know I am a success which gives me a very solid sense of belief and perspective on life.

I have spent my career working within SME’s of varying sizes. I have been a Director of 5 different Companies during my career.

I have a deep understanding and many years of experience in how business works. From the “light bulb” moment of what business you want to start; to employing and managing staff; creating and running social media platforms; advertising campaigns; managing customers and their expectations; dealing with VAT & HMRC and buying and selling products. These are just some areas of business that you will encounter on your journey. The situations that happen in your job/your business will trigger feelings; it is these feeling/emotions that we want to discuss and challenge.

I can help you in your personal life and goals which will enable you to fulfil your true potential in all aspects of your life.

I am based in Belfast but coach clients all over the world. I coach face to face, on the phone or via Skype, Zoom or Facetime.

My Core Values are:




Work Ethic



They flow through my practice and my coaching sessions with you.

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I am a Life Coach for clients as well. I believe that we all deserve to live our life to its fullest potential. Like a lot of us, I have experienced happy and sad times in my life. Life is not always a bed of roses. It should be fulfilling though; it should be full of joy and happiness and contentment.

I’ll share a secret with you; it can be!

We are all unique and we all have wonderful and individual skills and attributes already within us. We need to reacquaint ourselves with them and to nourish them. To live them.

My philosophy is that I have one life to live and I want to live it as honestly and happily as I can. I want to be truthful to myself and to others. My Core Values are Excellence, Fairness, Achievement, Integrity and Work Ethic. What are yours?

Let’s keep the complex simple; let’s unlock your true potential to be the person you deserve to be. I take a holistic approach to Coaching, and to my own personal life. I want you to be happy in all areas of your own life.

William Ferguson Inner Me Coaching

“Get the inside right and the outside will fall into place.” – Eckhart Tolle – German Spiritual Teacher

I have coached many people who all have “wanted for something better”, either in their business career or in their personal lives. Many have just felt “stuck” somehow; not really understanding what the “stuck” is or what exactly they are looking for. They just know that it isn’t what they presently have.

If you feel like this and feel like you deserve and want “better” or “more” in your life, then let’s work together.

As Simon Sinek (British/American author) said; “Dream big, start small. But most of all, start.”

I am based in Belfast but coach clients all over the world. I coach on the phone or via Skype/Zoom/Facetime.

My core values are Excellence, Achievement, Fairness, Work Ethic and Integrity. They flow through my practice and my coaching sessions.

“Everything you’ve ever wanted is on the other side of fear” – George Addair – Author & Speaker